You have developed your idea and this has been pitched and accepted.
You now need to distill this idea into a synopsis of a single paragraph so that it can be shared with members of your target audience.
This will be different to your pitch as it needs to be more concise.
Here is an example of how this should be done.
This example is for the British horror / thriller 'Eden lake' which was released in 2008.
Eden Lake
Nursery teacher Jenny and her boyfriend Steve, escape for a romantic weekend away. Steve, planning to propose, has found an idyllic setting: a remote lake enclosed by woodlands and seemingly deserted. The couple's peace is shattered when a gang of obnoxious kids encircles their campsite. Reveling in provoking the adults, the gang steals the couple's belongings and vandalizes their car leaving them completely stranded. When Steve confronts them, tempers flare and he suffers a shocking and violent attack. Fleeing for help, Jenny is subject to a brutal and relentless game of cat-and-mouse as she desperately tries to evade her young pursuers and find her way out of the woods.
Once you have completed this you need to undertake some targeted audience research to help with the planning of your film opening.
What To Do?
You now need to distill this idea into a synopsis of a single paragraph so that it can be shared with members of your target audience.
This will be different to your pitch as it needs to be more concise.
Here is an example of how this should be done.
This example is for the British horror / thriller 'Eden lake' which was released in 2008.
Nursery teacher Jenny and her boyfriend Steve, escape for a romantic weekend away. Steve, planning to propose, has found an idyllic setting: a remote lake enclosed by woodlands and seemingly deserted. The couple's peace is shattered when a gang of obnoxious kids encircles their campsite. Reveling in provoking the adults, the gang steals the couple's belongings and vandalizes their car leaving them completely stranded. When Steve confronts them, tempers flare and he suffers a shocking and violent attack. Fleeing for help, Jenny is subject to a brutal and relentless game of cat-and-mouse as she desperately tries to evade her young pursuers and find her way out of the woods.
Once you have completed this you need to undertake some targeted audience research to help with the planning of your film opening.
What To Do?
- identify 10 people who fit the target audience for your film - fans of horror films, aged 14-25, regularly watch films, etc would be a suggested profile for these people
- share your synopsis and ask them how they think the film would begin - you need to have a record of their thoughts and this could be done in different ways.
- You could give them a sheet onto which they write their ideas and take a photo of their thoughts.
- You could record an interview with them and upload this.
- You could ask them to sit in fron of a Mac and use Photobooth to video their thoughts.
- Once you have the thoughts from this target group, you can then use their opinions, together with your own, to move forward.
You need to create a post titled Planning : Target Audience and Potential Openings and record evidence for this task.
This is very important as, in the evaluation of your coursework, you will be asked to explain the ways that you have used audience feedback.
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